Studio
A small studio in Pune.
NIS — Nest of Innovative Space — is two people. Ishank writes the code and the strategy. Nikita owns the brand and the 3D scenes. The first product was a freelancer GST tracker on Etsy. The second was a life-OS for ourselves. We're building both, in public, in India.
Ishank
Code, strategy, ops
Nikita
Brand, 3D, illustration
What we believe
Small is the brief.
Two people, one brand, four pillars. We will not build "for everyone."
India first.
INR, GST, UPI, festival cycles. We will not localize for India later; that is where we start.
Quiet by default.
No popups, no growth-hack copy. The work shows up; we put a price on it; that is the sales pitch.
Sheets first, software next.
Spreadsheets fund the runway. PLOS gets to grow slowly, well.